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—— About

Melanie Frenkel

I’m a storyteller. Landing earned media coverage for growing businesses is my passion and specialty. I have been enjoying this journey for close to 20 years now. Before making the switch to PR, I worked in local and national newsrooms. I didn’t leave the industry empty handed. I received an Emmy Award for my contributions to CNN’s news coverage of 9/11. I also gained an incredible amount of knowledge working as a news reporter and ‘behind the scenes’ as a news gatherer and planner, interviewing sources, telling their stories, and organizing the media coverage of some monumental stories in U.S. history. As a former journalist, I understand what the media needs to put stories on the air, in print or on-line. I know how to tell the right stories in powerful, attention-grabbing ways.
Throughout this adventure, I have also built wonderful journalist relationships who cover everything from AI to beauty products and natural food to medtech, pharmaceuticals, and software companies. I once took a very famous dog on a press tour across New York City and another time spent days on a lake giving reporters tours of luxury houseboats. This is my job.
I work with small start-ups to global Fortune 500 companies. I represent authors, inventors, entrepreneurs, and C-suite executives. I have worked with natural food, organic textiles, beauty brands, consumer technology, high tech, AI, supply chain and logistics, software brands, solar companies, life sciences, pharma, medtech, and biotech. Many clients are looking to build B2B relationships while others are looking to build their awareness with consumers. My clients are being featured in top tier publications, local news outlets, glossy magazines, digital media outlets, podcasts, and trade publications in a variety of verticals. They're contributing to thought leadership in their industries, providing expert interviews, speaking at industry events, and winning awards. When you choose to work with me, I take a personal approach. I work directly with your team. I only take on a limited number of assignments.
Please reach out. I’d love to hear your story and see how I can help you.
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